Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and (bonus!) prevent future damage.*
WHY YOU’LL LOVE IT : Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine.
Joico K-Pak Reconstructing Shampoo is formulated with damage-seeking Keratin and protective Guajava Fruit Extract. Above all, this gentle shampoo helps fortify weak strands and (bonus!) prevent future damage.*
AS A RESULT, WHY WE LOVE IT : Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives. Therefore, instantly improving elasticity, strength, and shine.
IN ADDITION, KEY BENEFITS INCLUDE :
Gently cleanses damaged hair
Rich lather
Doubles hair resistance to breakage*
How To Use : Lather, rinse, and repeat if desired. Follow with K-PAK Reconstructing Conditioner.
ALSO, KEY INGREDIENTS INCLUDE :
SMARTRELEASE TECHNOLOGY : Our one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
KERATIN : A protective protein found naturally in hair, actively seeks out damage and helps repair hair by replacing lost proteins. The result? Stronger, healthier-looking locks.
EVENING PRIMROSE OIL : A rich source of Omega-6 and Gamma-Linolenic Acid, an essential fatty acid that helps nourish hair back to health.
GUAJAVA FRUIT EXTRACT : Packed with antioxidants and Lycopene, created to help protect hair against UV damage.
